Live eventJuly 23Your AI Writing TwinGet ticket →

The only team you need to

Build Digital Products
people love.

The expertise of a full team, but the simplicity
of working with just one person.

Apps built without code
Apps built without code
Apps built without code
Apps built without code
Apps built without code

Your business deserves the same attention I've given these brands

VisaSebraeSportradarUdacityIDnowBanco do BrasilBDMinistério do Trabalho e EmpregoAdam RieseCâmara dos Deputados

They trusted me. You can too.

Built over nearly three decades

300+

Client projects

20k+

App downloads

70+

Designers mentored 1:1

4,500+

Learners worldwide

Free20 min

Let's Build Together

Your product idea, my execution skills. For founders, solopreneurs, and teams ready to ship something real.

Tell me everything →
$1971 hour

Expert Hour

25 years of expertise, yours for an hour. Design, apps, strategy, or whatever's blocking you.

Ask me anything →

20+ published iOS & Android

Designed, built, and shipped as a team of one.

Who Am I?
Karla Fernandes

I teach you how to design, build, and ship digital products as a team of one, using AI where it matters most. I simplify the path from idea to market through process, strategy, experimentation, and clear results.

I have spent 25+ years building digital products end to end. My work combines UX/UI design, digital product strategy, and hands-on execution. I design interfaces, build systems, ship products, and teach others to do the same.

I've collaborated with startups, tech companies, educational organizations, and service-based businesses across the globe. I believe design is not decoration. It is problem solving, decision making, and creating meaningful connections between products and people. Read my full story →

Connecting Strategy,
Design, AI & Technology

Build Digital Products

From concept to launch, I help you create digital products that solve real problems and deliver lasting value.

Improve Digital Experiences

Enhance websites, apps and customer journeys to create intuitive experiences that drive engagement and business results.

AI Where It Matters

Apply AI where it creates real value, improving workflows, products and customer experiences without unnecessary complexity.

Accelerate Delivery

Simplify processes, establish scalable systems and reduce friction so your team can move from ideas to delivery faster.

Enable Teams

Equip your team with the frameworks, mentoring and confidence to design, build and improve independently.

Connect Business & Technology

Align strategy, design, marketing and development so every decision supports your business goals.

Is this you?

Maybe...

  • Your website no longer reflects your business.
  • You have an idea but don't know how to turn it into a product.
  • Your product has become difficult to maintain.
  • Design and development aren't aligned.
  • You want to use AI but don't know where it adds value.
  • You're looking for senior expertise without hiring a large team.

If any of these sound familiar, I'd love to help.

Why work with one partner?

Most digital projects involve multiple specialists, agencies and handoffs.

I work differently.

I connect strategy, design, AI, technology and execution into one continuous process.

That means:

  • Less coordination
  • Faster decisions
  • Greater consistency
  • One person accountable from idea to delivery

UX/UI Hub

Your one-stop hub for resources, networking, and industry events.

6,847+ Subscribers
70+ Issues
140+ Countries

"Honestly the UX/UI Hub is so useful, especially with the current job landscape — it's great to learn from others."

Andrea Bolanos Mendez
Let's solve the right problem first

You have a vision.
I can help build it. Let's talk.

Book a free 20-min chat → Or check other options →